Evgeniy Kiriushin – 1xWager – Taking to the World Cup battle in 52 dialects
Set up in 2007, 1xWager is a fast-growing company in the sports gambling space, with a platform centered on providing the maximum number of occasions and the best degree of localisation.
We caught 1xbet mobil indir up with the company’s Mind of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and social media opportunities in 2018, and planning for this summer time’s FIFA World Glass in Russia.
SBC: What are the largest lessons discovered you have learned, and what exactly are your key goals for 2018?
EK: On the main one hand, days gone by year for our company ended up being very intense, but on the other hand it ended up being rich in all sorts of achievements and, of course, lessons. As the most crucial thing, our strategy for developing a bookmaker product with the maximum number of occasions, markets, and the best chances has been worth it.
We understand that we set a very high level for the whole bookmaker companies’ market and, first, for ourselves. It is not easy to offer wagers on so many occasions in sports and live areas at such odds. I can say more; for some present bookmakers this is merely beyond their power. However, we have learnt (and the this past year only confirms it) that we need to provide customers only the best thing.
In many ways, our product is actually unique and is developing with an unprecedented quickness. I think that’s why users from across the world choose our bookmaker company with increasing rate of recurrence.
The second important lesson for our company was that by developing a high-quality bookmaker product, you become interesting not only to regular users, but also to companions who will be ready to build their business in this area. This season, we observed a great interest in our system, so we’ve seriously considered the introduction of an unbiased b2b direction.
SBC: The World Glass is set to provide a key battleground for bookmakers in 2018; considering that your platform has been translated in 49 dialects, do you consider localisation will be a stick out feature for 1xBet?
EK: The World Glass is a substantial event for any bookmaker company. Particularly when it takes put in place a country where you are the number one at the market. I think that people are ready because of this event and appearance forwards to serious growth and attracting a wide array of users from all around the globe.
Of course, now the fact that our system is translated into 49 languages (at the start of 2018 there will be 52 of them already), we’ve 24/7 support in 27 languages, it distinguishes us from rivals. I can say that no bookmaker company can boast such a number of localizations and this degree of service. Undoubtedly, this is an outstanding feature of the system, which will help us to develop success further.
SBC: You have placed great emphasis on offering more payment types and currencies than your competitors; how important could it be to appeal to different deposit and drawback preferences, especially in the big CIS locations?
EK: Stable and different payment methods are essential parts of the service of any bookmaker company. As well as the more of these – the more convenient it is for the user in any market. Nowadays, we also go beyond any rival at the amount of integrated payment systems.
We are always ready to provide maximum amount of methods to deposit a merchant account and withdraw for customers in virtually any market. We think about this to participate our global strategy; if in a few place on the earth customers want to pay with stones or shells, we will be the first to provide customers with this service. By the way, we will also be the first to open a bookmaker office on the Moon and Mars.
SBC: How will you effectively utilise your sponsorship of La Liga to promote 1xBet products before next summer season’s showpiece event?
EK: Next calendar year, we’ve very serious programs to activate sponsorships with La Liga, Serie A. We discuss new sponsorship agreements with the English Premier Little league and lots of championships in Africa and Latin America. We guarantee you many surprises. For the period of the 2018 World Glass, we will certainly form our marketing activities taking this event into account.
SBC: Social media marketing has been earmarked as an essential component of World Glass promotion; is there a plan set up for 1xBet in this area?
EK: Obviously, yes. As you can see, 1xWager is very active in the online marketing area. We spend plenty of money and effort on advertising using all popular systems and sites. Regrettably, the possibilities of SMM-promotion for bookmakers are very limited in comparison to other types of business. However, our company use any opportunities in this field.